Lattafa Collection

About the Brand

Lattafa is a Dubai-based perfumery founded in the 1980s by Sheikh Shahid Ahmad and Shoaib Iqbal. The brand name draws from Arabic terms associated with gentleness and pleasantness, reflecting its aim to create refined and inviting fragrances. Lattafa blends traditional Middle Eastern perfumery with modern fragrance design, resulting in scents that appeal to both regional and international markets. Over the decades, Lattafa has expanded into a global brand with a very large and diverse fragrance portfolio.